Why Mortgage Brokers and Agents Should Consider Rent-to-Own as a Finance Offering

Mortgage brokers and agents constantly seek innovative ways to expand their toolbox and cater to diverse client needs. 

A recent Leger survey commissioned by RE/MAX Canada found that 32% of Canadians are open to exploring alternative ways of entering the housing market.

Many will need different financing options than you currently offer. 


Rent-to-own arrangements present a compelling opportunity for professionals in the industry to broaden their services and provide flexible solutions for clients. 

Here’s 7 reasons why mortgage brokers and agents should seriously consider incorporating rent-to-own options into their offerings:

  1. Expanded Market Reach

Rent-to-own programs open the doors to a broader clientele, including individuals who may not qualify for traditional mortgages due to credit issues or insufficient down payments.

By tapping into this underserved market segment, brokers and agents can attract new clients and foster long-term relationships, ultimately boosting their business volume and revenue streams.

  1. Increased Client Satisfaction

Rent-to-own agreements offer flexibility and accessibility to prospective homebuyers, allowing them to move into their desired property without needing a large down payment.

For clients unable to secure traditional financing, the option to rent-to-own provides a pathway to homeownership, fulfilling their aspirations and enhancing overall satisfaction with the home buying process.

  1. Competitive Advantage

Offering rent-to-own financing sets mortgage brokers and agents apart from their competitors, demonstrating a commitment to innovative solutions and personalized service.

In a crowded marketplace, the ability to provide alternative financing options can be a powerful differentiator, attracting clients who value flexibility and creativity in their homebuying journey.

  1. Diversification of Services

Incorporating rent-to-own programs into their toolbox allows brokers and agents to diversify their service offerings and cater to various client preferences and financial situations.

By providing comprehensive guidance and support throughout the rent-to-own process, professionals in the industry can position themselves as trusted advisors and partners in achieving homeownership dreams.

  1. Potential for Repeat Business

Rent-to-own arrangements often involve a predetermined option to purchase the property at the end of the lease term, creating opportunities for repeat business for brokers and agents.

As clients progress towards homeownership through the rent-to-own pathway, they are likely to seek assistance from the same professionals who facilitated their initial agreement, fostering loyalty and referrals within their network.

  1. Adaptability to Market Conditions

Rent-to-own financing offers flexibility in volatile market conditions, allowing clients to lock in a purchase price upfront while deferring the final decision to buy until a later date.

This adaptability can be particularly advantageous in uncertain economic climates or rapidly changing real estate markets, providing a level of security and peace of mind.

  1. Addressing Evolving Consumer Preferences

With changing demographics and consumer preferences, there is a growing demand for alternative homeownership solutions that align with modern lifestyles and financial realities.

Rent-to-own programs cater to these evolving preferences by offering a middle ground between renting and owning, appealing to individuals who desire the benefits of homeownership without the immediate financial burden.

Integrating rent-to-own options into your toolbox presents a strategic opportunity for mortgage brokers and agents. 

By embracing innovation and the versatility of rent-to-own financing, professionals in the industry can position themselves for long-term success and solidify their role as trusted advisors in real estate.

This may not be a familiar strategy, so we know you will want your questions answered. 

That is why we run regular mortgage professional-specific information sessions. 

Sign up for the next one and get rent-to-own working for you. 

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